Identify the Statement That Best Describes Business Strategy

It gives an overview of the benefits a product or service provides. The business strategy should first be shared and communicated with the heads of functional departments.

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A value proposition describes what sets your product or service apart from competitors.

. The value proposition and positioning statement are both key elements in a business marketing strategy however there are differences between these two. The functional department leaders will then need to use the strategic objectives and projects from the business strategy that relate to their department and use these as a basis to inform their focus areas.

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